Budz butter : an entrepreneurial (ad)venture into the world of cbd /
Due to high traffic density and lack of convenient and cost-effective modes of transportation in Rome, Scooters provided an effective mode of transportation. Oliver Page spotted an opportunity to start his own app-based, ride sharing venture in Rome when he noticed most scooters are driven with an e...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Society for Case Research,
2022.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Due to high traffic density and lack of convenient and cost-effective modes of transportation in Rome, Scooters provided an effective mode of transportation. Oliver Page spotted an opportunity to start his own app-based, ride sharing venture in Rome when he noticed most scooters are driven with an empty passenger seat. Launched in 2015, Scooterino used a mobile app to connect participating drivers with potential riders, as well as received payments for the distance travelled. This new offshoot of the sharing economy was able to fly under the radar at first due to its advantage of size; however, its growth could challenge the traditional taxi cartel in Rome, inviting regulatory hurdles. With increasing competition, Scooterino faced potential hurdles in its quest to scale and grow beyond a single city in Italy. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071942727 1071942727 |