TU Packaging Group : using data analytics to assess customer profitability /

This case involves TU Packaging Group (TUG), a Singaporean corrugated paper packaging manufacturer, and its chief executive officer (CEO) who is concerned with the company's slowing profit growth. You are tasked to apply data analytics techniques on a large management accounting dataset to aid...

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Bibliographic Details
Main Authors:	Hwa, Chua Wei (Author), Yeow, Adrian (Author)
Format:	eBook
Language:	English
Published:	London : Institute of Management Accountants, 2024.
Series:	SAGE business cases.
Subjects:	Quantitative research > Case studies. Package goods industry > Singapore > Case studies. Consumers > Research > Case studies. Recherche quantitative > Études de cas. Consommateurs > Recherche > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case involves TU Packaging Group (TUG), a Singaporean corrugated paper packaging manufacturer, and its chief executive officer (CEO) who is concerned with the company's slowing profit growth. You are tasked to apply data analytics techniques on a large management accounting dataset to aid the CEO's decision-making. Using TUG's customer data, you will analyze customer profitability through activity-based costing (ABC) as well as develop data visualization to further assess the impact of individual customer profitability. Finally, you will employ a decision tree analysis technique to identify drivers of customer profitability to enable managerial decisions on business operations.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071945612 1071945610