Facebook and Cambridge Analytica : an unholy alliance /

The social media platform, Facebook, has been accused of mishandling and disclosing private data from tens of millions of Facebook users by handing the data to Cambridge Analytica, a political consulting company based in the United Kingdom. Documents provided by a former employee of the consulting f...

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Bibliographic Details
Main Authors: Matara, Mitchell (Author), Rose, Guillermo D. (Author), Conklin, Peter (Author)
Format: eBook
Language:English
Published: London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2022.
Series:SAGE business cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:The social media platform, Facebook, has been accused of mishandling and disclosing private data from tens of millions of Facebook users by handing the data to Cambridge Analytica, a political consulting company based in the United Kingdom. Documents provided by a former employee of the consulting firm showed that Cambridge Analytica used the private data to create psychographic profiles of American voters and deliver pro-Donald Trump promotional materials to them online. Not only are Facebook users outraged, but regulators in both the US and UK are exploring options to restrain the social network.
Physical Description:1 online resource : illustrations.
ISBN:9781071931424
1071931423