Facebook and Cambridge Analytica : an unholy alliance /
The social media platform, Facebook, has been accused of mishandling and disclosing private data from tens of millions of Facebook users by handing the data to Cambridge Analytica, a political consulting company based in the United Kingdom. Documents provided by a former employee of the consulting f...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame,
2022.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The social media platform, Facebook, has been accused of mishandling and disclosing private data from tens of millions of Facebook users by handing the data to Cambridge Analytica, a political consulting company based in the United Kingdom. Documents provided by a former employee of the consulting firm showed that Cambridge Analytica used the private data to create psychographic profiles of American voters and deliver pro-Donald Trump promotional materials to them online. Not only are Facebook users outraged, but regulators in both the US and UK are exploring options to restrain the social network. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071931424 1071931423 |