American Egg : strategic growth and international expansion /

American Egg is a family-run egg production business with USD 2.3 billion in annual revenue. The company is seeking international expansion to establish a global operational footprint within seven years. American Egg management has also established goals to increase its profitable, value-added speci...

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Bibliographic Details
Main Authors: Gagnon, Mark (Author), Lulek, William (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE Business cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:American Egg is a family-run egg production business with USD 2.3 billion in annual revenue. The company is seeking international expansion to establish a global operational footprint within seven years. American Egg management has also established goals to increase its profitable, value-added specialty product to shell egg commodity mix ratio from its current 24% to 30%, while growing revenues to exceed USD 3.5 billion within five years. Students are provided with international partnering and acquisition offerings data and asked to generate strategies to achieve company growth objectives. The case allows students the opportunity to practice critical thinking using strategic growth investment options of international expansion, partnerships, acquisitions, and financial analysis within an agribusiness context. In addition, the case offers solution flexibility that mirrors actual decision-making where ambiguity is present and with several available solution options.
Physical Description:1 online resource : illustrations.
ISBN:9781071937013
1071937014