Customer trust or business realities : trying to keep a small, family firm alive in Puerto Rico /
This decision-based critical incident describes Jorge's concern about how to deal with the double bind of customer backlash caused by charging large deposits for propane tanks while facing a severe labor shortage. The double bind of customer backlash and a labor shortage threatened the viabilit...
| Main Authors: | Tocher, Neil (Author), Mena, Pedro, active 2022 (Author), Burch, Tyler Clark (Author) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
Society for Case Research,
2022.
|
| Series: | SAGE business cases.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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