Customer trust or business realities : trying to keep a small, family firm alive in Puerto Rico /

This decision-based critical incident describes Jorge's concern about how to deal with the double bind of customer backlash caused by charging large deposits for propane tanks while facing a severe labor shortage. The double bind of customer backlash and a labor shortage threatened the viabilit...

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Bibliographic Details
Main Authors:	Tocher, Neil (Author), Mena, Pedro, active 2022 (Author), Burch, Tyler Clark (Author)
Format:	eBook
Language:	English
Published:	London : Society for Case Research, 2022.
Series:	SAGE business cases.
Subjects:	Customer relations > Management > Case studies. Service stations > Employees > Supply and demand > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This decision-based critical incident describes Jorge's concern about how to deal with the double bind of customer backlash caused by charging large deposits for propane tanks while facing a severe labor shortage. The double bind of customer backlash and a labor shortage threatened the viability of Gutierrez Gas, which Jorge had operated since graduating from university. Jorge needed a miracle solution to help prevent the loss of propane tanks, retain his customer base, and keep his firm appropriately staffed.
Physical Description:	1 online resource.
ISBN:	9781071945322 1071945327