rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Kwai
    sub title: a story of innovation within an online content community
  name:
    name part: Li, Ting
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Cai, Linning
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: China's second largest video sharing platform, Kwai, does not consider itself to be a commercial company, but rather a network of people who share common interests and social needs. On Kwai, all content is distributed equally, using AI-driven interest discovery. Heterogeneous groups can quickly find like-minded people to form diverse communities. Kwai tries not to define the community; it simply designs the rules and lets communities emerge and evolve. Kwai has therefore been eager to develop new products based on user interests and needs. Kwaishop and Kwai poverty alleviation projects are two examples. Behind this prosperity, however, a huge operating loss of RMB 4.8 billion in the 3rd quarter of 2021 exposed significant problems for Kwai. The company's change of leadership in October 2021 also revealed some drawbacks of its dual core-leadership model. The challenges facing Kwai stem not only from the crisis of its internal management, but also from competition imposed by rivals such as Bytedance and from the fast technological revolution affecting this type of platform.
  target audience: specialized
  note: Ting Li, Linning Cai.
  subject:
    geographic code: a-cc---
  subject:
    topic: Business
    topic: Technological innovations
    geographic: China
    genre: Case studies
  subject:
    topic: Management information systems
    geographic: China
    genre: Case studies
  subject:
    topic: Electronic commerce
    geographic: China
    genre: Case studies
  subject:
    topic: Systèmes d'information de gestion
    geographic: Chine
    genre: Études de cas
  subject:
    topic: Commerce électronique
    geographic: Chine
    genre: Études de cas
  classification: HD45 .L5 2024
  classification: 658.4063
  related item:
    title info:
      title: SAGE Business cases
  identifier: 9781071937181
  identifier: 1071937189
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 231221
    record change date: 20240923172056.7
    record identifier: in00005500600
    language of cataloging:
      language term: eng