Ethics and adventure tourism in "A sound of thunder" /
Ray Bradbury's short story "A Sound of Thunder" (1952) is often credited with naming the "butterfly effect": the idea that a butterfly flapping its wings in one place can set in motion a series of events that can cause a tornado thousands of miles away. This particular examp...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Ray Bradbury's short story "A Sound of Thunder" (1952) is often credited with naming the "butterfly effect": the idea that a butterfly flapping its wings in one place can set in motion a series of events that can cause a tornado thousands of miles away. This particular example of chaos theory was actually described by meteorologist Edward Norton Lorenz in 1972. Bradbury's short story is an example of this butterfly effect rather than the creator of the term. In particular, the story shows how irresponsible and ill-considered business practices have downstream effects. The business in the story, Time Safari, Inc., is a more technologically advanced version of modern tourism companies which cater to travelers who want to hunt exotic animals in dangerous terrains. This case will examine the corporation in relation to its ethical responsibilities to its stakeholders and explore best practices for similar types of risk or adventure tourism businesses. These best practices include attention to a matrix of risk/competence in the consumer and methods to mitigate consumers' negative emotions. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781071941461 1071941461 |