Virtual lab : generating value from virtual reality in healthcare education /

The Czech company Virtual Lab has developed a cutting-edge training solution using virtual reality called VR ICU, to serve hospital intensive care units. VR ICU has already achieved success in Czech hospitals and medical training centers. The management challenge now is to more deeply understand mar...

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Bibliographic Details
Main Authors:	Sibinska, Anna (Author), Godek-Brunel, Magdalena (Author), Braguca, Andrej (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Medical education > Technological innovations > Czech Republic > Case studies. Virtual reality > Czech Republic > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The Czech company Virtual Lab has developed a cutting-edge training solution using virtual reality called VR ICU, to serve hospital intensive care units. VR ICU has already achieved success in Czech hospitals and medical training centers. The management challenge now is to more deeply understand markets and customers in order to manage customer relationships as effectively as possible. In addition, the time has come for international expansion. The most promising market is Poland, which neighbors the Czech Republic. Virtual Lab must carefully consider which of four possibilities is the best internationalizing strategy.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071924549 1071924540