Marketing and tourism planning strategies for island destinations : the case of Dunk Island, Australia /
As a well-recognized tourism planner in Australia, Tiffany Mason has been asked to consider plans to revitalize leisure activities and restore visitor and business confidence in Dunk Island, off the Queensland coast. Most areas of the island have remained closed to the public since a destructive cyc...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | As a well-recognized tourism planner in Australia, Tiffany Mason has been asked to consider plans to revitalize leisure activities and restore visitor and business confidence in Dunk Island, off the Queensland coast. Most areas of the island have remained closed to the public since a destructive cyclone struck in 2011; however, it is in the process of restoration with a view to reopening. What strategic plans should be taken to revive Dunk Island's tourism economy? Tiffany has developed plans and strategies to bring Dunk Island's tourism back to life after collaborating with her team and visiting the island. Should she adopt all the proposed strategies? This case study is based on a mixture of fictitious scenarios as well as Dunk Island's current business situation. Students are invited to put themselves in a tourism planner's position and critically analyze the business environment of an island destination. Consequently, this case study encourages students to present viable courses of action for marketing and tourism planning strategies towards reviving Dunk Island. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071927007 1071927000 |