Cilantro : the case of shared platform-fueled growth /
One fine evening in March 2021, while sitting and sipping a latte in Cilantro's buzzing restaurant atmosphere, the Managing Director of Cilantro, Mr. Ashik Rahman, recalled the experience of how he, along with some partners, started this restaurant and the turmoil it had gone through. Dhaka cit...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | One fine evening in March 2021, while sitting and sipping a latte in Cilantro's buzzing restaurant atmosphere, the Managing Director of Cilantro, Mr. Ashik Rahman, recalled the experience of how he, along with some partners, started this restaurant and the turmoil it had gone through. Dhaka city's dining scene is challenging; therefore, to compete, quality and service must be top-notch. He also reflected on their second branch, which unfortunately did not operate for long enough. What hit the restaurant business hard was the Covid-19 pandemic that pushed the restaurant towards closure. Cash inflow was constantly less than outflow, creating a massive deficit for Cilantro. Management was enormously concerned and thought of winding down the entire operation as it became increasingly challenging to manage the situation. However, resilience and effort turned the scenario in the opposite direction. Through interviews with the manager, I learned what measures were taken by Cilantro to survive. It appears that sometimes it might be wise to take further risks rather than shutting down an ongoing business. Risk reduction is a better approach than closing, if a company is willing to try it. The expansion strategy implemented by Cilantro of partnering with Chef's Table ultimately led to its survival; however, the management is worried whether, through this process, the restaurant will lose its unique identity and be seen as any other meal provider in a food court. This real-life case study sheds light on the needs to diversify market opportunities through independent and shared platforms. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529610406 1529610400 |