Designing and developing boutique hotels using creative thinking tools /
Consultant Alice Spencer has been hired to determine the ideal site for her client's new hotel property, and to propose a theme for the hotel's décor. The client, part of a nearly 200-year legacy of luxury hotels, wants to expand her portfolio to include boutique hotels. While Alice doesn&...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Consultant Alice Spencer has been hired to determine the ideal site for her client's new hotel property, and to propose a theme for the hotel's décor. The client, part of a nearly 200-year legacy of luxury hotels, wants to expand her portfolio to include boutique hotels. While Alice doesn't need to convince her client of the cachet enjoyed by successful boutique hotels, her creative process and the proposal she gives to the client will need to include consideration of the special characteristics comprising boutique hotels, for example, their small size, design novelty, their links to heritage, and their situatedness in culturally rich city centers. In themselves, these unique quirks present challenges to the client's accustomed ways of doing business, such as leveraging economies of scale to provide a consistent look and feel to each property under her existing, well-regarded brand.To understand her client's needs, this case details how Alice's visit to Villa Signorina, a boutique hotel located in Florence, Italy, provided the basis for the core criteria for her client's boutique hotel. Embodying the role of Alice, in their discussion students are asked to: (1) select an appropriate country and city to develop the client's boutique hotel; (2) develop an overarching theme for the boutique hotel's design; and (3) bring these answers together in a 300- to 500-word brief illustrating the rationale for the selected location, theme of the boutique hotel, and potential revenue generating streams. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529618631 1529618630 |