Cover Image

Nielsen /

Nielsen has been measuring audiences since radio was the primary form of mass communication, and the company's data on the popularity of particular programs (ratings) have become the industry's standard. For more than 80 years, Nielsen ratings have determined the amount advertisers pay for...

Full description

Bibliographic Details
Main Authors: Elias, Jaan (Author), Dhar, Ravi (Author), Iwata, Jon (Author), Sudhir, K. (Author), Kraus, Michael W. (Author), Dupree, Cydney H. (Author), Taub, Melanie (Author)
Format: eBook
Language:English
Published: London : Yale School of Management, 2022.
Series:SAGE business cases.
Subjects:
Nielsen Media Research.
Nielsen Media Research
Strategic planning > Case studies.
Business planning > Case studies.
Organizational change > Case studies.
Customer relations > Management > Case studies.
Planification stratégique > Études de cas.
Changement organisationnel > Études de cas.
Business planning
Customer relations > Management
Organizational change
Strategic planning
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book

Similar Items