Cover Image

The case of Lyfen in China /

This case introduces the development process of Chinese leisure food brand Lyfen. Insisting on chain retail, Lyfen captures the consumption habits of consumers, timely launches new products in line with consumers' preferences, and leads the consumption trend.

Bibliographic Details
Main Authors: Su, Yong, active 2018 (Author), Yang, Huaying (Author)
Format: eBook
Language:English
Published: London : School of Management, Fudan University, 2018.
Series:SAGE business cases.
Subjects:
Branding (Marketing) > China > Case studies.
Business planning > Case studies.
Strategic planning > Case studies.
Stratégie de marque > Chine > Études de cas.
Planification stratégique > Études de cas.
Branding (Marketing)
Business planning
Strategic planning
China
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:This case introduces the development process of Chinese leisure food brand Lyfen. Insisting on chain retail, Lyfen captures the consumption habits of consumers, timely launches new products in line with consumers' preferences, and leads the consumption trend.
Physical Description:1 online resource.
ISBN:9781529621457
1529621453