Klick Health : global pandemic crisis management /
The largest private health marketing company in the world, Klick Health, is led by Lori Grant. She and Leerom Segal, the CEO of Klick, listened to news reports about a mysterious illness that was killing hundreds of people in Wuhan, China. In a matter of hours, they produced a nine-point safety prot...
| Main Authors: | White, Jennifer, active 2023 (Author), Licholai, Gregory P., 1964- (Author) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
Yale School of Management,
2021.
|
| Series: | SAGE business cases.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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