Dollar stores vs lettuce /

This case discusses the competition between grocery stores and discount stores. This case is focused around a National Public Radio Planet Money podcast in which the journalist does a deep dive into why one Oklahoma legislator wanted to stop an eleventh dollar store from opening in her district and...

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Bibliographic Details
Main Author:	Baskin, Ernest (Author)
Format:	eBook
Language:	English
Published:	London : National Public Radio Planet Money, 2023.
Series:	SAGE business cases.
Subjects:	Competition > Case studies. Comparative marketing > Case studies. Marketing comparatif > Études de cas. Comparative marketing Competition Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case discusses the competition between grocery stores and discount stores. This case is focused around a National Public Radio Planet Money podcast in which the journalist does a deep dive into why one Oklahoma legislator wanted to stop an eleventh dollar store from opening in her district and the reasons why she believes dollar stores make it more difficult to open a grocery store within the same neighborhood. This case may be discussed from a variety of angles including general marketing, or specific brand extension or segmentation classes.
Physical Description:	1 online resource.
ISBN:	9781071916391 1071916394