To publish or not to publish? : SWOT analysis and image repair strategies in editorial decision making /
This case involves the major trade book publisher Simon & Schuster's decision to publish a manuscript based on both social and economic factors that drive business decision points by publishers and editors at literary organizations. These decision points require maintaining a balance betwee...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This case involves the major trade book publisher Simon & Schuster's decision to publish a manuscript based on both social and economic factors that drive business decision points by publishers and editors at literary organizations. These decision points require maintaining a balance between commercial interests and editorial aspirations as the cultural climate and actions of authors permeate social, print, digital, and broadcast media. This case study challenges students to make decisions on publishing the works of controversial people through examining Simon & Schuster's decision to refuse to publish the books of Senator Josh Hawley after his inflammatory comments around the 2020 U.S. election and Jonathan Mattingly, the police officer who shot Breonna Taylor. These real-life scenarios illustrate how business interests and public image collide, thus leaving organizations to maintain the appearance of social consciousness, while still seeking commercial interests. This case invites students to act as publishing and editorial team executives who are tasked with decision making on publishing projects that involve polarizing and controversial figures based in the 21st century. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781529619119 1529619114 |