rainbow drive-in : Hawaiian cultural values and a stakeholder approach to managing the pandemic /

Rainbow Drive-In is a multigenerational, local Hawaiian family business known for serving local comfort food and plate lunches for over 60 years. Not long after joining the family business, CEO Chris Iwamura was confronted by a global pandemic, which had presented immense challenges for the entire r...

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Bibliographic Details
Main Authors: Hachey, Alysha (Author), Houshmand, Marjan (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Rainbow Drive-In is a multigenerational, local Hawaiian family business known for serving local comfort food and plate lunches for over 60 years. Not long after joining the family business, CEO Chris Iwamura was confronted by a global pandemic, which had presented immense challenges for the entire restaurant industry. Electing to be guided by his values and living the mission of Rainbow Drive-In, Chris had to make difficult decisions while striving to support stakeholders as the Hawaiian family business weathered the COVID-19 pandemic.
Physical Description:1 online resource.
ISBN:9781071915295
1071915290