Today food company : strategic transformation decisions /
This case describes the gradual shift of Ningbo Today Food Co., Ltd. (TF) from an exports-only operation to a company operating in both international and domestic markets. Through strategic transformation at different levels, TF had become the largest tuna processing enterprise in China by 2020. How...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This case describes the gradual shift of Ningbo Today Food Co., Ltd. (TF) from an exports-only operation to a company operating in both international and domestic markets. Through strategic transformation at different levels, TF had become the largest tuna processing enterprise in China by 2020. However, due to changes in the market environment and the adverse effects of COVID-19, TF faced challenges to its further development. Taking into account the external environment as well as its resources and capabilities, how can the company address profit challenges and other business pressures? Is it time for TF to engage in another strategic transformation? The case discusses issues related to strategic transformation, mainly involving the role of external environment and enterprise resource capabilities, and managerial characteristics in strategic transformation decisions. In addition to the influencing factors, this case also demonstrates strategic transformation at different levels of an organization, including corporate, business, and functional strategies. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529621242 1529621240 |