Platform competition in China : Alibaba vs Tencent /

The two tech giants, Alibaba and Tencent, compete in many fronts. This case focuses on three areas they compete very hard recently: new retailing, mobile payment, and ride hailing. At the beginning of 2018, Alibaba and Tencent were gathering retail investments in bids to battle each other for shoppe...

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Bibliographic Details
Main Authors:	Yao, Zhiyong, active 2019 (Author), Lin, Kun, active 2019 (Author), Huang, Yixuan, active 2019 (Author)
Format:	eBook
Language:	English
Published:	London : School of Management, Fudan University, 2019.
Series:	SAGE business cases.
Subjects:	Alibaba (Firm) > Case studies. Teng xun (Computer Firm) > Case studies. Alibaba (Firm) Teng xun (Computer Firm) Competition > Case studies. Strategic planning > Case studies. Planification stratégique > Études de cas. Competition Strategic planning Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The two tech giants, Alibaba and Tencent, compete in many fronts. This case focuses on three areas they compete very hard recently: new retailing, mobile payment, and ride hailing. At the beginning of 2018, Alibaba and Tencent were gathering retail investments in bids to battle each other for shoppers' digital wallets. Key to the battle is China's over 200 trillion RMB mobile payment market, where Alibaba and Tencent are going head-to-head. The two giant are not only directly completing in the payment platform area, but also extensively fighting in other areas, such as ride hailing, which they invested and supported Didi and Kuaidi, respectively. To enhance understanding, the case also briefly goes through the history of the two giants. The purposes, methods, and consequences of their platform competition, deserve an in-depth discussion.
Physical Description:	1 online resource : illustrations.
ISBN:	9781529622133 1529622131