Forecasting, planning and distribution of an Indian ethnic wear manufacturer /
The case, set in the context of a traditional saree supply chain, presents the nuances of forecasting process for fashion products and the challenges of planning the supply chain. The case includes a detailed description on the various stages of the saree supply chain which would give the participan...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Indian Institute of Management, Kozhikode,
2022.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The case, set in the context of a traditional saree supply chain, presents the nuances of forecasting process for fashion products and the challenges of planning the supply chain. The case includes a detailed description on the various stages of the saree supply chain which would give the participants a very good idea about how traditional family-owned businesses and supply chains are managed in India. The case would also help the participants, specially business students who are generally exposed to more professionally managed firms, to connect what they have learned in their classrooms and how they apply in practice in India. At the end of the case, the participants are expected to appreciate the nuances involved in forecasting a fashion product and the challenges involved. They would also appreciate their exposure on how business decisions are taken in the absence of data and would realize the value of data-based decision-making. The instructor would also be able to sensitise the participants on how to map a forecasting technique to its context and select the most suitable method.Sunil always reserves his Sunday morning for his personal use and spending time with his family. During the weekdays, he rarely finds time to spend with his family and the two young sons. This is when he would be very unhappy to receive any business calls or attend office. However, today is a different day. In spite of being Sunday, he is in office to receive the consultant team from Delhi that he has hired to guide him and his father to take their family business to the next level of growth. It took quite an effort for him to convince his father on the need for hiring consultants for future growth of their family business. His father, Amar Singh Chauhan, began as a small-time saree retailer in the small town of Chandauli in Uttar Pradesh, moved to Surat in the '90s to build Ratna Sarees. Over the years, Ratna Sarees has grown significantly. It, now, manufactures synthetic sarees in its manufacturing facilities in and around Surat and has a revenue of more than ₹100 crores. Sunil joined his father in 2018 when his father had to undergo a bypass surgery and no one was available to look after their family business including his only sister Priya who is happily settled in London with his doctor husband Rishav. Sunil is a computer science graduate from National Institute of Technology Surat and worked in a software company based in Bangalore and then at client locations in Plano, Texas for nine years. Coincidently, the client of the project in which Sunil was involved was a leading apparel company in the US and while handling this project Sunil had a considerable exposure to the way this apparel company manages its business. This exposure helped him realize that the way his family business is managed is far from the professional management practices that he had seen in the US. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529620795 1529620791 |