Shanghai LYFEN : always ahead in freshness (B)-Lyfen after 2015.

This case mainly focuses on the external and internal environment of Lyfen after 2015. According to the assumption in 2014, Lyfen's online sales were supposed to double, but Lyfen was gradually falling behind in the competition. According to the financial report for 2020, Lyfen's net profi...

Full description

Bibliographic Details
Format:	eBook
Language:	English
Published:	London : School of Management, Fudan University, 2022.
Series:	SAGE business cases.
Subjects:	Success in business > China > Case studies. Corporations > China. Food industry and trade. Succès dans les affaires > Chine > Études de cas. Sociétés > Chine. Corporations Food industry and trade Success in business China Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case mainly focuses on the external and internal environment of Lyfen after 2015. According to the assumption in 2014, Lyfen's online sales were supposed to double, but Lyfen was gradually falling behind in the competition. According to the financial report for 2020, Lyfen's net profit was negative for the first time in 2020, with a loss of around 65 million yuan. How will Lyfen take advantage of this booming snack food market? Will Lyfen succeed in such a cutthroat business, Besieged and chased by rising stars?
Physical Description:	1 online resource : illustrations.
ISBN:	9781071913734 1071913735