Apple drops the iPod : when is it time to retire a product? /

Apple announced in early May 2022 that it would be stopping production of the iPod after 21 years on the market. The retirement marks the end of an era for the tech company, particularly considering how crucial the iPod was in Apple's branding during the 2000s and the key role it played in the...

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Bibliographic Details
Main Author:	Lawrence, Kelsey (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Business Cases, 2022.
Series:	SAGE business cases.
Subjects:	Product elimination > Case studies. iPod (Digital music player) > Case studies. Product obsolescence > Case studies. Product life cycle > Case studies. Product management > Case studies. Produits commerciaux > Élimination > Études de cas. Produits commerciaux > Cycle de vie > Études de cas. Produits commerciaux > Gestion > Études de cas. iPod (Digital music player) Product elimination Product life cycle Product management Product obsolescence Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Apple announced in early May 2022 that it would be stopping production of the iPod after 21 years on the market. The retirement marks the end of an era for the tech company, particularly considering how crucial the iPod was in Apple's branding during the 2000s and the key role it played in the development of the iPhone. This case reviews the product's legacy for Apple and asks students to discuss the strategy involved in retiring products as new technologies take over.
Physical Description:	1 online resource : illustrations.
ISBN:	9781529612257 152961225X