Online marketplaces for local fresh food : an E-commerce solution for proximity /

Online marketplaces have become a helpful alternative for small enterprises that do not have the resources or knowledge to create their own online store. This case asks readers to consider a fresh-food retailer's perspective on joining an online marketplace. Under what conditions would this mak...

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Bibliographic Details
Main Author:	Matosas-López, Luis (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Electronic commerce > Case studies. Selling > Food > Case studies. Marketplaces > Case studies. Commerce électronique > Études de cas. Aliments > Vente > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Online marketplaces have become a helpful alternative for small enterprises that do not have the resources or knowledge to create their own online store. This case asks readers to consider a fresh-food retailer's perspective on joining an online marketplace. Under what conditions would this make sense? The versatility of these platforms and their use possibilities have attracted the attention of small enterprises dedicated to the commercialization of products of all kinds, including food products. This case describes a fictional online marketplace that aims to help a group of local vendors, dedicated to the retail of perishable foods, to boost their sales through the internet.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071925652 1071925652