rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Alibaba
    sub title: using AI for creativity in customer experiences
  name:
    name part: Thiébaut, Renata
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: The application of artificial intelligence in e-commerce has revolutionized the retail industry, giving consumers more interactive and personalized experiences.This business case introduces recent developments in the e-commerce industry to understand how Alibaba's managerial style and department structuring have contributed to optimizing business strategies that drive innovation.By examining Alibaba's "employee-centric" approach, students can learn how to leverage the power of AI to not only enhance the customer experience but also foster employee creativity to drive business growth.
  target audience: specialized
  note: Renata Thiébaut.
  subject:
    topic: Electronic commerce
    topic: Management
    genre: Case studies
  subject:
    topic: Artificial intelligence
    genre: Case studies
  subject:
    topic: Commerce électronique
    topic: Gestion
    genre: Études de cas
  subject:
    topic: Intelligence artificielle
    genre: Études de cas
  classification: HF5548.32 .T45 2024
  classification: 658.872
  related item:
    title info:
      title: SAGE business cases
  identifier: 9781071926932
  identifier: 1071926934
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 231221
    record change date: 20240923172052.3
    record identifier: in00005500312
    language of cataloging:
      language term: eng