http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
using AI for creativity in customer experiences
The application of artificial intelligence in e-commerce has revolutionized the retail industry, giving consumers more interactive and personalized experiences.This business case introduces recent developments in the e-commerce industry to understand how Alibaba's managerial style and department structuring have contributed to optimizing business strategies that drive innovation.By examining Alibaba's "employee-centric" approach, students can learn how to leverage the power of AI to not only enhance the customer experience but also foster employee creativity to drive business growth.