Alibaba : using AI for creativity in customer experiences /

The application of artificial intelligence in e-commerce has revolutionized the retail industry, giving consumers more interactive and personalized experiences.This business case introduces recent developments in the e-commerce industry to understand how Alibaba's managerial style and departmen...

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Bibliographic Details
Main Author:	Thiébaut, Renata (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Electronic commerce > Management > Case studies. Artificial intelligence > Case studies. Commerce électronique > Gestion > Études de cas. Intelligence artificielle > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The application of artificial intelligence in e-commerce has revolutionized the retail industry, giving consumers more interactive and personalized experiences.This business case introduces recent developments in the e-commerce industry to understand how Alibaba's managerial style and department structuring have contributed to optimizing business strategies that drive innovation.By examining Alibaba's "employee-centric" approach, students can learn how to leverage the power of AI to not only enhance the customer experience but also foster employee creativity to drive business growth.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071926932 1071926934