Developing optimal pricing strategies using decision trees : applications to the used car market /

Ben Johnson is tasked with using decision analysis to help him develop the optimal pricing strategy for used cars. Ben will use a decision tree to help him develop this strategy, which will also involve the use of regression analysis and confidence-prediction intervals. This case invites students to...

Full description

Bibliographic Details
Main Authors:	Ko, Kenneth, active 2024 (Author), Hall, Owen P., Jr (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Pricing > Case studies. Used car trade > Management > Case studies. Prix > Fixation > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Ben Johnson is tasked with using decision analysis to help him develop the optimal pricing strategy for used cars. Ben will use a decision tree to help him develop this strategy, which will also involve the use of regression analysis and confidence-prediction intervals. This case invites students to analyze the thriving used car industry and gain experience with several important management science techniques. The students are asked to examine the balance between the quantitative (decision analysis) and qualitative (environmental and COVID-19) factors associated with this case.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071923023 1071923021