Cricket cracks the U.S. wicket /
Cricket is steadily becoming more popular in the United States and other parts of North America, with several television networks eyeing opportunities to broadcast games and sports brands looking to market their products or services to this new sector. Although this trend presents many opportunities...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Cricket is steadily becoming more popular in the United States and other parts of North America, with several television networks eyeing opportunities to broadcast games and sports brands looking to market their products or services to this new sector. Although this trend presents many opportunities for new businesses to expand, this case also addresses the challenges of penetrating a market that is dominated by several other sports. This case asks students to discuss what steps media and sportswear companies should take to make it worth the investment. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071948323 1071948326 |