Tesla innovation and growth at the cost of quality? /

The case is about the California-based electric vehicles (EVs) company, Tesla Inc. (Tesla), an automotive technology leader. Elon R. Musk is the CEO of the company. Experts believed Tesla's software-driven features gave it an edge over other EV competitors. However, consumers and automotive sur...

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Bibliographic Details
Main Authors:	Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Tesla automobiles > Case studies. Technological innovations > Case studies. Quality control > Case studies. Tesla (Automobiles) > Études de cas. Innovations > Études de cas. Qualité > Contrôle > Études de cas. Quality control. Technological innovations. Tesla automobiles. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The case is about the California-based electric vehicles (EVs) company, Tesla Inc. (Tesla), an automotive technology leader. Elon R. Musk is the CEO of the company. Experts believed Tesla's software-driven features gave it an edge over other EV competitors. However, consumers and automotive survey agencies often reported quality and reliability issues with Tesla. Tesla employees mentioned that Musk prioritized growth and innovation over quality issues. After Volkswagen launched EVs, Tesla lost market share in Europe. With increasing competition and reduced market share, how can Musk combat competition? What should he do to enhance the quality of Tesla vehicles? Is Musk's approach in managing quality issues the correct--or best--approach?
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529793574 1529793572