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Blue Train : developing a marketing approach for the South African luxury rail travel experience /

Blue Train, a luxury travel experience provider in South Africa, is more than half a century old. The experience offered by Blue Train today is uniquely different from when it started. Currently, the initiative caters to luxury consumers looking for a unique journey experience. With the capacity to...

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Bibliographic Details
Main Authors: Ahmed, Jashim Uddin (Author), Tarannum, Tasnim (Author), Islam, Quazi Tafsirul (Author), Faroque, Anisur Rahman (Author), Ahmed, Asma (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE Business. Cases.
Subjects:
Railroad travel > Case studies.
Branding (Marketing) > Case studies.
South Africa > Description and travel > Case studies.
Voyages en train > Études de cas.
Stratégie de marque > Études de cas.
Afrique du Sud > Descriptions et voyages > Études de cas.
Branding (Marketing)
Railroad travel.
Travel.
South Africa.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book

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