Nukkad : Indian café chain engaging the marginalised /
Nukkad, a cafe chain started by Priyank Patel, an engineer and IT professional, employs marginalized persons and physically and mentally challenged people in India and engages them with "Hope, Trust and Happiness". The cafe chain has four outlets in Raipur and Bhilai in the Central Indian...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
NeilsonJournals Publishing,
2020.
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| Series: | SAGE Business. Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Nukkad, a cafe chain started by Priyank Patel, an engineer and IT professional, employs marginalized persons and physically and mentally challenged people in India and engages them with "Hope, Trust and Happiness". The cafe chain has four outlets in Raipur and Bhilai in the Central Indian state of Chhattisgarh. The first two outlets employ persons with hearing and speaking challenges, the third in Bhilai, employs transgender persons and those with hearing disabilities. The fourth outlet, and the biggest so far, has extended employment to include people with Down syndrome. The startup journey was not without challenges. Interaction with transgender communities is discouraged in Indian society, and Priyank faced resistance from his family and the community for having hired them. The second challenge was how to source employees from the various marginalized sections and win their trust to expand his business. Should Patel scale up the cafe chain? What will be the challenges of opening more outlets? |
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| Item Description: | Originally Published InBhattacharya, S., & Bhattacharya, S. (2020). Nukkad: Indian Café Chain Engaging the Marginalised. Journal of Organizational Behavior Education, 13(1), 49-60. JOBE13-CS2. |
| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529793185 1529793181 |