Sosandar : focusing on convenience and the consumer /

The retail landscape has changed forever in the post-pandemic world. A record number of retail locations has closed, with the figure anticipated to hit 24,000 by the year 2024. However, e-commerce continues to grow at record speed as consumers become increasingly accustomed to the world of online sh...

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Bibliographic Details
Main Author:	Regine, Kristen (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Electronic commerce > Case studies. COVID-19 Pandemic, 2020- > Case studies. Consumer behavior > Case studies. Commerce électronique > Études de cas. Pandémie de COVID-19, 2020- > Études de cas. Consommateurs > Comportement > Études de cas. Consumer behavior Electronic commerce Since 2020 Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The retail landscape has changed forever in the post-pandemic world. A record number of retail locations has closed, with the figure anticipated to hit 24,000 by the year 2024. However, e-commerce continues to grow at record speed as consumers become increasingly accustomed to the world of online shopping. The industry has seen record levels of spending on digital platforms over the last year, according to the National Retail Federation. However, consumers have become increasingly demanding--they expect products to arrive when they want and at a price they deem fit. This case suggests ways in which a U.K. brand, Sosandar, can develop its successful business model outside the United Kingdom.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529606010 1529606012