Sustainable and inclusive business strategies : the case of mumm /
Mumm is an entrepreneurial start-up venture co-founded and managed by entrepreneur Waleed Abd El Rahman. Launched in 2016, the venture provides food catering delivered to consumers' doorsteps, ordered through their website 'getmumm.com' or through their mobile application. Food is coo...
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| Format: | eBook |
| Language: | English |
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London :
El Khazindar Business Research and Case Center, The American University in Cairo School of Business,
2022.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Mumm is an entrepreneurial start-up venture co-founded and managed by entrepreneur Waleed Abd El Rahman. Launched in 2016, the venture provides food catering delivered to consumers' doorsteps, ordered through their website 'getmumm.com' or through their mobile application. Food is cooked by women (or men) called "mums" at their homes and marketed as healthy and affordable. The business venture of Mumm gained traction as its business model aimed to uphold civic engagement and social responsibility through empowering women, providing career opportunities by utilizing a latent workforce, and especially for aiding unemployed Syrian refugees in the country. The demonstration of the effectiveness of sustainable and inclusive business activities (SIBA) on the triple-bottom line framework pattern promotes an example for expanding such activities to the majority of companies operating in Egypt. Given the economic situation and current business problems of the country, a sense of comradery in promoting such activities along this value chain and across the different industries (engaging stakeholders) may prove to be a key in solving Egypt's current crises. |
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| Item Description: | Originally Published InEl Enany, N. (2022). Sustainable and Inclusive Business Strategies: The Case of Mumm. Cairo, Egypt: The American University in Cairo, School of Business. |
| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529606089 152960608X |