rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: When should we reinvent well-established brands?
  name:
    name part: Mourad, Maha
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies
  origin info:
    place:
      place term: enk
    date issued: 2022
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: This case is the story of a famous company facing a vital decision regarding its branding strategy. The crux of the challenge is how a mature business like Elegance Care should reinvent itself in order to keep up with the country's economic changes and market trends, which constantly impose new dilemmas for its survival and growth.
  target audience: specialized
  note: Maha Mourad.
  note: Orginally Published InMourad, M. (2022). When Should We Reinvent Well- Established Brands?. Cairo, Egypt: The American University in Cairo, School of Business.
  note: Includes bibliographical references and index.
  subject:
    topic: Corporations
    topic: Growth
    genre: Case studies
  subject:
    topic: Sociétés
    topic: Croissance
    genre: Études de cas
  subject:
    topic: Corporations
    topic: Growth
  classification: HD2746 .M68 2022
  classification: 658.406
  related item:
    title info:
      title: SAGE Business cases
  identifier: 9781529605471
  identifier: 1529605474
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 220412
    record change date: 20240923172043.9
    record identifier: in00005500143
    language of cataloging:
      language term: eng