http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
When should we reinvent well-established brands?
This case is the story of a famous company facing a vital decision regarding its branding strategy. The crux of the challenge is how a mature business like Elegance Care should reinvent itself in order to keep up with the country's economic changes and market trends, which constantly impose new dilemmas for its survival and growth.
Orginally Published InMourad, M. (2022). When Should We Reinvent Well- Established Brands?. Cairo, Egypt: The American University in Cairo, School of Business.
Includes bibliographical references and index.