Ron Johnson's debacle at J. C. Penney : a management case /

In late 2011, Ron Johnson was hired as CEO of J. C. Penney on the basis of his retailing reputation, to turn around the lagging performance of the corporation. Within a year, the company stock dropped nearly 50%, its traditional customers deserted the company in droves, and thousands of operating em...

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Bibliographic Details
Main Author:	Eames, Jr., Robert W. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE Business Cases.
Subjects:	J.C. Penney Co. > Case studies. J.C. Penney Co. Retail trade > Management > Case studies. Chief executive officer > Case studies. Retail trade > Management. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	In late 2011, Ron Johnson was hired as CEO of J. C. Penney on the basis of his retailing reputation, to turn around the lagging performance of the corporation. Within a year, the company stock dropped nearly 50%, its traditional customers deserted the company in droves, and thousands of operating employees and managers were laid off. As a result, Ron Johnson was terminated after a brief 17 months and departed Penney with a record low separation package and a much-diminished reputation. This case examines the managerial, communication, and strategic practices of Ron Johnson at J. C. Penney, and challenges students to think critically in evaluating his managerial style.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529741971 1529741971