rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Berger Paints
    sub title: managing product performance through co-creation
  name:
    name part: Sarkar, Sanmitra
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Banerjee, Saikat
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies.
  origin info:
    place:
      place term: enk
    date issued: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: Berger Paints India Ltd. is a leading Indian paint company important in the industrial paints segment. The company organized two co-creation events to identify coating-related issues, with approximately 20 collaborators participating in the events. In these events, customers had a platform to discuss issues in the areas of paint quality, selection of a coating system, environmental conditions, aggressive timelines, surface preparation, and the quality of painters and their experience level. The customers identified two primary issues that needed to be addressed, which were associated with the quality of painters. Although painter knowledge and skills shortcomings were an issue, it was just one of the reasons that coatings fail. After addressing that issue Berger should focus on solving problems such as training their dealers to make correct suggestions on the best-suited products for clients. Berger should also invest in research and development to improve the paint quality as an increasing number of customers were looking for eco-friendly paints without compromising the durability of the coatings. Decision-makers at Berger faced a dilemma as to which direction Berger should move. That is, whether they would be self-reliant in solving every problem in-house or outsource or co-create with suppliers or customers, especially in those areas that are not in their core competence.
  target audience: specialized
  note: Sanmitra Sarkar, Saikat Banerjee.
  note: Includes bibliographical references and index.
  subject:
    topic: Product management
    genre: Case studies
  subject:
    topic: Quality of products
  subject:
    topic: Produits commerciaux
    topic: Gestion
    genre: Études de cas
  subject:
    topic: Qualité des produits
  subject:
    topic: Product management
  subject:
    topic: Quality of products
  classification: HF5415.157 .S27 2021
  classification: 658
  related item:
    title info:
      title: SAGE Business Cases
  identifier: 9781529755718
  identifier: 1529755719
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 201109
    record change date: 20240923172028.2
    record identifier: in00005500101
    language of cataloging:
      language term: eng