rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Estranged bedfellows
  name:
    name part: Clark, Paul
    name part: active 2022
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Young, Joyce A.
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2022
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: This case traces the relationship between Tempur Sealy International, the second-largest mattress producer in the United States, and Mattress Firm, the largest retailer of mattresses. Scott Thompson, Chairman and CEO of Tempur Sealy, contemplated an interesting proposition. In November 2018, Mattress Firm, Inc., emerged from Chapter 11 bankruptcy and approached Tempur Sealy with hopes of rejoining its marketing channel. The prior relationship between Tempur Sealy and Mattress Firm ended acrimoniously in 2017. Multiple lawsuits between the parties followed. Tempur Sealy's net sales revenue for North America had fallen 22% since the departure of Mattress Firm. Although two lawsuits were still ongoing, Mattress Firm, with its 2,500 store locations, was once Tempur Sealy's largest customer. Students are asked to decide what Scott Thompson should do about Mattress Firm, given the two companies' past relationship and the radical changes taking place in the mattress industry.
  target audience: specialized
  note: Paul Clark, Joyce A. Young.
  subject:
    topic: Relationship marketing
    genre: Case studies
  subject:
    topic: Mattress industry
    topic: Management
    genre: Case studies
  subject:
    topic: Marketing relationnel
    genre: Études de cas
  classification: HF5415.55 .C53 2022
  classification: 658.812
  related item:
    title info:
      title: SAGE business cases
  identifier: 9781071944752
  identifier: 1071944754
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 231221
    record change date: 20240923172026.2
    record identifier: in00005500075
    language of cataloging:
      language term: eng