Overcoming challenges in the hvac market following carrier's acquisition of the toshiba carrier corporation /

In 2022, Carrier acquired all of Toshiba's shares in Toshiba Carrier Corporation (TCC), with the aim of bolstering its position in the heating, ventilation, and air conditioning (HVAC) market. Despite its proactive approach to business expansion, Carrier continues to encounter challenges with m...

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Bibliographic Details
Main Author:	Elhajjar, Samer (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Consolidation and merger of corporations > Case studies. Heating and ventilation industry > Case studies. Entreprises > Fusion > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	In 2022, Carrier acquired all of Toshiba's shares in Toshiba Carrier Corporation (TCC), with the aim of bolstering its position in the heating, ventilation, and air conditioning (HVAC) market. Despite its proactive approach to business expansion, Carrier continues to encounter challenges with managerial decision-making styles, online sales approaches, and marketing communication in this highly competitive industry. Ultimately, the company strove to expand its market share, solidifying its position in the HVAC industry, and deliver innovative and reliable solutions to meet the evolving needs of its customers.
Physical Description:	1 online resource.
ISBN:	9781071931905 1071931903