Kaffie-Frederick General Mercantile /
Kaffie-Frederick General Mercantile, the oldest general store in Louisiana, has maintained much of its original appearance since its beginning in 1863. This company's historical significance and rich relationships fostered during a century and a half of tumultuous key events have produced stron...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Kaffie-Frederick General Mercantile, the oldest general store in Louisiana, has maintained much of its original appearance since its beginning in 1863. This company's historical significance and rich relationships fostered during a century and a half of tumultuous key events have produced strong ties to the community. This case includes the family's relocation to Natchitoches and early struggles. A third generation of Fredericks now run the business. Much of the information in the case is provided by Luke Frederick, current co-owner of Kaffie-Frederick General Mercantile. Opportunities are presented for discussion of business-level strategy and the degree to which resources may contribute to sustainable competitive advantage. Students will be asked to identify the business-level strategy of the store owners, describe the resources that drive this strategy, and present arguments as to whether the firm has a sustainable competitive advantage. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071926963 1071926969 |