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OYO : a journey through the hotel chain's first ten years /

This case study explores the amazing path of OYO, a global phenomenon in the hotel industry that started out small in India. OYO, which was established by Ritesh Agarwal in 2013 as a budget hotel aggregator in India, has now grown to become a significant player in the hospitality sector, with a pres...

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Bibliographic Details
Main Authors:	Bhalla, Richa (Author), Rawat, Sumedha (Author), Pradhan, Susmita (Author), Sharma, Swarnava (Author), Singh, Tanushree (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Hospitality industry > Case studies. Industrial management > Case studies. Accueil (Tourisme) > Études de cas. Gestion d'entreprise > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

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