rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Creating a compelling data story
    sub title: inside a search engine's ad sales strategy
  name:
    name part: Kavitha Ranganathan
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies
  origin info:
    place:
      place term: enk
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: The case revolves around a marketing/sales executive Kushan, who works in the Ad Sales wing of a popular search engine. The case is situated in Mumbai, India, but is relevant to business and data science students worldwide. Over the course of the case, Kushan realizes that the company's marketing strategy needs to refocus on a different vertical than the one it has been paying most attention to. After completing the required data analysis, he feels the data strongly points to a need for change in strategy. However, he has the difficult task ahead of convincing higher management of the importance of this finding and getting them to sanction a reallocation of resources accordingly. He needs to put together a compelling pitch using storytelling elements, so that the message in his data gets across clearly and his audience is compelled to act.
  target audience: specialized
  note: Kavitha Ranganathan.
  note: Includes bibliographical references.
  subject:
    topic: Internet marketing
    genre: Case studies
  subject:
    topic: Search engines
    genre: Case studies
  subject:
    topic: Marketing sur Internet
    genre: Études de cas
  subject:
    topic: Moteurs de recherche
    genre: Études de cas
  subject:
    topic: Internet marketing
  subject:
    topic: Search engines
  classification: HF5415.1265 .K38 2020
  classification: 658.872
  related item:
    title info:
      title: SAGE Business Cases
  identifier: 9781529611106
  identifier: 1529611105
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 221221
    record change date: 20240923172020.9
    record identifier: in00005499981
    language of cataloging:
      language term: eng