Babu Chettan's chayakkada : a case study on consumer behavior and business model /

This is the story of Babu Chettan and his chayakada - tea shop. The case highlights the lifecycle of the tea shop: how it started, the difficulties faced, and the strategies formulated. The case narrates how Babus' son, Prasad, took over the business, and his plans to expand the shop to reach n...

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Bibliographic Details

Main Authors:	Sankar, Deepthi (Author), Vijayan, Jyothi (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications : SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	Consumer behavior > Case study. Small business > Case study. Consumer behavior. Small business. Electronic books.
Online Access:	Connect to the full text of this electronic book