Negative racialization in the business market : the case of African entrepreneurs in Finland /

Although a lucrative market for investments, Africa entered the global business arena only relatively recently. Prevalent regional and racial stereotypes still present crucial barriers to business cooperation between the European Union and African nations, as well as to the development of African en...

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Bibliographic Details
Main Authors:	Vorobeva, Ekaterina, active 2021 (Author), Dana, Leo Paul (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE business cases
Subjects:	Africa > Foreign economic relations > Europe. Europe > Foreign economic relations > Africa. Business enterprises, Foreign > Finland > Case studies. Racism > Finland > Case studies. Afrique > Relations économiques extérieures > Europe. Europe > Relations économiques extérieures > Afrique. Entreprises étrangères > Finlande > Études de cas. Racisme > Finlande > Études de cas. Business enterprises, Foreign. International economic relations. Racism. Africa. Europe. Finland. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Although a lucrative market for investments, Africa entered the global business arena only relatively recently. Prevalent regional and racial stereotypes still present crucial barriers to business cooperation between the European Union and African nations, as well as to the development of African enterprises in Europe. Thus, due to negative racialization, African companies and entrepreneurs are not being accepted as equal economic actors. Using the example of African entrepreneurs in Finland, this case study offers insight into the role of race in the business market. It invites students to investigate the root of negative racialization, reflect on its consequences for business cooperation, and develop possible solutions to address racial bias.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529764079 1529764076