rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Designing a communication strategy for increasing public transit use
    sub title: a case study of the Nashville MTA system
  name:
    name part: Priddis, DeAnne
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Asbury, Mary Beth
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: This case study examines the declining ridership of the public bus in Nashville, Tennessee. Sam is working for the Nashville Metropolitan Authority (MTA), which services Nashville and the surrounding metropolitan area known as Middle Tennessee. Sam has been tasked with creating a campaign to increase MTA ridership. The population in the area is growing, and MTA ridership needs to increase to avoid adverse environmental effects. Sam conducts a survey of 442 people in the area to identify their perceptions of using the MTA. He finds that most people (92%) own a car and 82% of those people ride alone to work or school. Although the respondents noted that using the MTA would have environmental and economic benefits, these were minor motivators to ride the MTA. Sam was also surprised to learn reasons preventing residents from using the MTA which caused an impact on his marketing campaign. Readers are challenged to make recommendations based on the data for increasing public transportation use in Middle Tennessee.
  target audience: specialized
  note: DeAnne Priddis, Mary Beth Asbury.
  note: Includes bibliographical references and index.
  subject:
    topic: Urban transportation
    topic: Planning
  subject:
    topic: Local transit
    geographic: Tennessee
    geographic: Nashville
  subject:
    topic: Transports urbains
    topic: Planification
  subject:
    topic: Transports publics
    geographic: Tennessee
    geographic: Nashville
  subject:
    topic: Local transit
  subject:
    topic: Urban transportation
    topic: Planning
  subject:
    geographic: Tennessee
    geographic: Nashville
  classification: HE305 .P75 2021
  classification: 388.4
  related item:
    title info:
      title: SAGE business cases
  identifier: 9781529763287
  identifier: 1529763282
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 201215
    record change date: 20240923172014.6
    record identifier: in00005499877
    language of cataloging:
      language term: eng