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Bestore : supporting omni-channel digital marketing with business mid-platform /

As a leader in the high-end snack industry, Bestore has attached importance to the construction of IT infrastructure like ERP since its establishment. However, in the wave of e-commerce, these "chimney"-style information systems cannot meet the requirements of the "new retail" mo...

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Bibliographic Details
Main Authors:	Mao, Jiye, 1963- (Author), Wu, Siqi (Author)
Format:	eBook
Language:	English
Published:	London : Renmin University, 2020.
Series:	SAGE business cases
Subjects:	Internet marketing > Case studies. Snack food industry > Case studies. Multi-sided platform business > Case studies. Marketing sur Internet > Études de cas. Aliments de casse-croûte > Industrie > Études de cas. Internet marketing. Snack food industry. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

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