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Where there's smoke (and mirrors) there's Fyre! /

Woodstock for the millennial generation. Coachella in the Caribbean. A can't miss, once in a lifetime experience. It sounded too good to be true. It was. How does a college dropout from New Jersey team up with an award-winning rapper from Queens, New York, to create social media mania for "...

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Bibliographic Details
Main Authors: Allan, David B. (Author), Wood, Natalie T., 1970- (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Special events > Marketing > Case studies.
Music festivals > Planning > Case studies.
Événements spéciaux > Marketing > Études de cas.
Festivals de musique > Planification > Études de cas.
Special events > Marketing
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:Woodstock for the millennial generation. Coachella in the Caribbean. A can't miss, once in a lifetime experience. It sounded too good to be true. It was. How does a college dropout from New Jersey team up with an award-winning rapper from Queens, New York, to create social media mania for "the greatest festival that never happened"? This case examines the 2017 Fyre Festival.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529711226
1529711223