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Lego's Brexit survival strategy /

This short case asks students to consider the broad implications for Brexit on international companies importing goods into the United Kingdom. With a Brexit agreement still up in the air (the voting deadline was further extended from October 31, 2019 to January 31, 2020), many companies are caught...

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Bibliographic Details
Main Author: Rae, Madeline (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
European Union > Great Britain.
LEGO koncernen (Denmark)
European Union
International business enterprises > Law and legislation > Great Britain.
International business enterprises > Law and legislation > European Union countries.
Business logistics > Great Britain > Case studies.
Logistique (Organisation) > Grande-Bretagne > Études de cas.
Business logistics
International business enterprises > Law and legislation
European Union countries
Great Britain
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:This short case asks students to consider the broad implications for Brexit on international companies importing goods into the United Kingdom. With a Brexit agreement still up in the air (the voting deadline was further extended from October 31, 2019 to January 31, 2020), many companies are caught in a holding pattern. With a specific focus on how Lego is preparing for Brexit, students are asked to strategize how the company can adapt to expected massive changes in how trade is conducted.
Physical Description:1 online resource.
ISBN:9781529728637
1529728630