Uber : applying machine learning to improve the customer pickup experience /

Uber had pioneered the growth and delivery of modern ridesharing services by leveraging the explosive growth of technology, GPS navigation, and smartphones. Ridesharing services had expanded across the world, growing rapidly in the United States, China, India, Europe, and Southeast Asia. Even as the...

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Bibliographic Details
Main Authors: Sawhney, Mohanbir S. (Author), Shah, Birju (Author), Yu, Ryan (Author), Rubtsov, Evgeny (Author), Goodman, Pallavi (Author)
Format: eBook
Language:English
Published: London : Kellogg School of Management, 2020.
Series:SAGE Business Cases.
Subjects:
Online Access:Connect to the full text of this electronic book

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