APA (7th ed.) Citation

Sawhney, M. S., Shah, B., Yu, R., Rubtsov, E., & Goodman, P. (2020). Uber: Applying machine learning to improve the customer pickup experience. Kellogg School of Management.

Chicago Style (17th ed.) Citation

Sawhney, Mohanbir S., Birju Shah, Ryan Yu, Evgeny Rubtsov, and Pallavi Goodman. Uber: Applying Machine Learning to Improve the Customer Pickup Experience. London: Kellogg School of Management, 2020.

MLA (9th ed.) Citation

Sawhney, Mohanbir S., et al. Uber: Applying Machine Learning to Improve the Customer Pickup Experience. Kellogg School of Management, 2020.