The Living Christmas Company : making Christmas merry for trees /
Christmas trees are commonly displayed during the festival of Christmas. Mostly, real trees are cut down and used for decoration. Artificial trees are also extremely popular. To counter what he sees as the destruction of millions of trees, Martin, an environmentalist, founded The Living Christmas Co...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2021.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Christmas trees are commonly displayed during the festival of Christmas. Mostly, real trees are cut down and used for decoration. Artificial trees are also extremely popular. To counter what he sees as the destruction of millions of trees, Martin, an environmentalist, founded The Living Christmas Company, based in California. The company rents live trees to families and businesses, which are then used as Christmas trees. These potted plants are brought back to the nursery after Christmas. With the Living Christmas Company, Martin had introduced a new trend in Christmas celebrations. Martin wanted to grow his business by renting more trees to more people. He realized that he needed to think of a way to encourage people to change their habits and use living trees. It is a big challenge as Christmas tree farms are widespread in the United States and the market for artificial trees is also very large. What should Martin do to be successful? |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529751918 1529751918 |